Imagine being able to change your advertising message depending on time or circumstances and update it within minutes to an audience of tens of thousands of people – In the morning you promote one product – in the afternoon another. How about minute by minute? Or depending on the weather? Tri Media Vision allows you to do this using our network of outdoor digital screens.

“The disaster is not far away for television. Metaphorically the wheels have come off.” - Lee Daley, Chairman and chief executive of Saatchi & Saatchi UK.

Television commercials are under increasing pressure from several factors:

• The prevalence of TV shows available on DVD
• The Internet as a competitor for leisure time activity
• Increased use of Personal Video Recorders

These machines allow users to move efficiently through advertisements. Research shows that 92% of viewers skip over commercials.1

Outdoor Digital Advertising:

• Receives 10 times the eye contact of static signage2
• Targets consumers with real time changeable messages
• Results in superior product recall and increase in sales3

Advertisers globally are changing their mix of media to take advantage of this. Using Tri Media’s network allows existing creative content to be used (TVC’s in MPEG 1 or 2 formats) but with a timely, targeted impact, thus maximizing impact and reducing costs associated with special content creation